Every day thousands of more sites and pages join the Internet that compete in your area of interest, or in your niche. Right now, somebody is working on a site very similar to yours, tweaking it so that more people find it. You need to do the same. But you need good actionable advice; here’s a few great ideas:
You cannot incorrectly assume that the came thing that works for someone else is guaranteed to work for you do not waste time trying to mimic people, especially if you see it is not bringing you the desired results. Change things up and do what makes brings you the most traffic.
If you’re going to post a video to YouTube, make sure that your website’s URL shows up at one of the points that are used to create the thumbnail for the video. Those points are approximately one quarter, one half, and three quarters of the way through the video, so have it appear at least once during those times.
Figure out what your goal is on every single page and then design to that goal. For example, let’s say you are selling hockey equipment. Do you want to focus the page and copy towards equipment reviews, playing hockey with friends or the NHL? A more targeted page will garner more clicks, but a broader page will get more views. You have to figure out which works for each ad individually.
Include your top keyword phrase in the first paragraph of your page. You can use it again later in header tags and further content, but don’t overdo it. You want the text to flow in a very natural manner. Words that are crammed into it over and over will stick out like a sore thumb.
For daily SEO, don’t micromanage your strategy based off of specific search engines. When it comes down to it, what will work for Google, will almost always work on Yahoo, Bing or any search engine you can name. Only consider getting granular in your SEO tactics if you notice a major discrepancy in rankings for a certain type of content.
Never, ever, EVER publish the same article twice on your website! Google views this as attempting to cheat the system, and your Page Rank can plummet as a result. Having people link to two different pages for the same content will also dilute your incoming link count, which will further drop your Page Rank.
Take the time to learn from your competitors. This does not give you the green light to steal their hard work but you should really learn from their experiences. Find out what keywords that have been successful and try to incorporate those keywords to your site without going off topic.
In conclusion, this article should be a great aid in your search engine optimization. Here’s the thing however; you have to adopt a consistent and methodical approach. Once-off bursts of enthusiastic energy and effort won’t cut it. Set aside a couple of hours every week for this crucial part of your business.